Frequently Asked Questions

General concept

What is Play for Earth?

Play for Earth is a platform that helps organisations turn ESG commitments into verified actions in the field.

It enables companies, institutions, and NGOs to:

• activate employees, partners, or local ecosystems

• verify real-world actions through simple photo proof

• build ESG capacity through action, not training

• reduce ESG and EPR risk with audit-ready evidence

Play for Earth focuses on execution, not reporting.

How is Play for Earth different from other ESG or sustainability tools?

Most ESG tools focus on:

• data collection

• surveys

• reporting frameworks

Play for Earth focuses on:

• real-world execution

• on-field verification

• behavioural engagement through gamification
  
  

We do not replace ESG reporting tools. We feed them with verified, real-world proof.

Who is Play for Earth for?

Play for Earth is designed for organisations that need action on the ground, including:

• companies and corporate groups

• NGOs and foundations

• municipalities and public programmes

• development agencies and partners
  
  

Typical users in the field include:

• employees

• suppliers and distributors

• retailers and small shops

• volunteers or community members
  
  

How it works

How does Play for Earth work in practice?

The logic is simple:

1. The organisation defines the ESG or EPR actions that matter

2. Users perform these actions in the field

3. A photo is taken as proof

4. The action is verified

5. Data becomes visible and exportable
   
   

One action. One photo. One proof.

What kinds of actions can be verified?

Play for Earth can verify many real-world actions, such as:

• temperature checks (e.g. fridges, cold chain)

• device or packaging returns (EPR)

• reuse and refill actions

• on-site ESG practices

• compliance checks in the field

Actions are configured per programme.

Do you use sensors or hardware?

No.

Play for Earth is mobile-first and works with:

• smartphones

• photos taken in real conditions
  
  

No sensors.
No additional hardware.

Benefits & impact

How does Play for Earth help reduce ESG risk?

Play for Earth:

• replaces self-declaration with proof

• documents actions where they happen

• creates audit-ready evidence

• reduces reliance on assumptions
  
  

This is particularly relevant for:

• Scope 3

• EPR programmes

• distributed ecosystems
  
  

Why does gamification matter?

Gamification:

• drives participation

• makes actions repeatable

• increases completion rates
  
  

It turns ESG from a compliance task into a habit.

What do you mean by “capacity building through action”?

Instead of long training programmes, Play for Earth:

• guides users through real actions

• reinforces correct behaviour over time

• builds operational ESG capacity naturally
  
  

People learn by doing.

Data & privacy

What data does Play for Earth collect?

Play for Earth collects only what is needed to verify execution:

• photo-based proof of actions

• timestamps and basic context

• participation and completion data
  
  

We do not collect unnecessary personal data.

How is data protected?

• Data is encrypted

• Access is role-based

• Reports are aggregated by default

• Individual data is anonymised unless required
  
  

Play for Earth complies with GDPR and applicable regulations.

Pricing

How is Play for Earth priced?

Play for Earth uses simple, transparent pricing:

• pricing per active user per month

• volume-based tiers

• a small platform access fee

• a one-time setup fee
  
  

You pay for participation and scale as you grow.

What is an active user?

An active user is someone who:

• uses the platform

• performs real-world actions

• submits proof when required
  
  

This applies to employees, partners, retailers, or patients (Play for Health).

Implementation

How long does it take to deploy Play for Earth?

Typical timelines:

• Pilot programmes: 2–4 weeks

• Scaled programmes: 4–8 weeks
  
  

Play for Earth is designed to be quick to deploy.

Can Play for Earth be adapted to our use case?

Yes.

Each programme is configured to:

• your ESG or EPR priorities

• your ecosystem

• your geographic context
  
  

Getting started

How can we get started?

The process is simple:

1. Request a free ESG snapshot

2. Define the first use case

3. Launch a pilot

4. Scale if successful
   
   

Do you offer pilots?

Yes.

Pilots typically:

• run for a limited duration

• involve a limited number of users

• use the full platform

• produce concrete learnings
  
  

How can we contact you?

For questions or to request an ESG snapshot, contact: play.for.earth.info@gmail.com