Frequently Asked Questions

General Concept

What is Play For Earth?

Play for Earth is a dynamic, gamified platform designed to empower and accompany users on their environmental and health journeys. By leveraging engaging challenges, personalized tracking, and community-driven initiatives, Play for Earth fosters lasting behavioral change, driving positive impacts for both individuals and organizations.

For users, Play for Earth transforms sustainability and wellness into rewarding experiences, encouraging consistent engagement and long-term lifestyle shifts. For organizations – cities, corporations, and universities – the platform acts as a powerful agent for achieving strategic objectives. It delivers measurable results in areas such as utility savings, enhanced reputation, and strengthened community loyalty.

How is Play For Earth different from other environmental apps?

Unlike traditional environmental apps that simply track carbon footprints or provide information, Play For Earth creates lasting behavioral change through psychology-backed gamification techniques. We combine cutting-edge behavioral science with engaging game mechanics to make sustainability fun, social, and rewarding. Our platform also provides organizations with valuable analytics on engagement and impact, connecting individual actions to organizational ESG goals.

Who can benefit from Play For Earth?

Play For Earth is designed for a wide range of organizations including universities, office buildings, municipalities, development agencies, and corporations seeking to improve their environmental performance. 

Play for Earth enables organizations to:

• Empower Communities: Drive widespread adoption of sustainable and healthy behaviors through engaging challenges and rewards.

• Enhance Reputation: Position themselves as leaders in environmental stewardship and community well-being.

• Generate Utility Savings: Reduce resource consumption through data-driven insights and behavioral nudges.

• Cultivate Loyalty: Build lasting relationships with users through personalized experiences and meaningful rewards.

End users include students, employees, citizens, and community members who want to contribute to sustainability efforts while enjoying a gamified experience.

How It Works

How does Play For Earth encourage sustainable behaviors?

Our platform uses a combination of behavioral science techniques including:

• Personalized challenges tailored to user contexts and preferences

• Immediate feedback and reinforcement through points and rewards

• Social proof and community competition features

• Progress visualization and impact metrics

• Achievement systems with multiple milestone levels

• Tangible rewards that can be customized by each organization

What kinds of sustainable behaviors does Play For Earth promote?

Play For Earth can be configured to promote various behaviors depending on organizational priorities, including:

• Energy conservation (turning off lights, adjusting thermostats)

• Waste reduction and proper recycling

• Sustainable transportation choices

• Water conservation

• Sustainable purchasing decisions

• Community environmental activities

• Food waste reduction

How do users interact with Play For Earth on a daily basis?

Users sign up to the Play For Earth web plateform and create a profile. They receive daily challenges based on their context (office worker, student, etc.), log their sustainable actions, earn points, and can see their individual and collective impact. Users can participate in team competitions, earn badges, and redeem points for rewards determined by the implementing organization.

Benefits & Impact

How does Play For Earth help with ESG goals and reporting?

Play For Earth provides comprehensive analytics and reporting tools that:

• Quantify environmental impact across multiple metrics

• Track progress toward sustainability targets

• Generate ready-to-use data for sustainability reports

• Demonstrate stakeholder engagement in sustainability initiatives

• Provide evidence of behavioral change programs for certifications

Implementation

How long does it take to implement Play For Earth?

Implementation timelines vary by organization size and complexity:

• Small to medium universities: 4-6 weeks

• Large corporate campuses: 6-8 weeks

• Municipalities: 8-12 weeks

The implementation process includes customization, user onboarding planning, and launch campaign development.

Can Play For Earth be customized for our specific environmental priorities?

Absolutely. Play For Earth is highly customizable and can be tailored to:

• Focus on specific environmental challenges most relevant to your organization

• Integrate your branding and visual identity

• Connect with your existing sustainability initiatives

• Feature location-specific challenges and rewards

• Include custom metrics and reporting aligned with your ESG goals

Data & Privacy

What data does Play For Earth collect and how is it used?

Play For Earth collects:

• User engagement data (challenges completed, points earned)

• Self-reported behavioral actions

• Optional location data for location-specific challenges

• Survey responses related to sustainability awareness

• System usage metrics

This data is used to measure impact, improve user experience, and generate reports for the implementing organization. All data collection complies with GDPR and other relevant privacy regulations.

How does Play For Earth protect user privacy?

We take data privacy seriously:

• Personal identification information is minimized and protected

• Data is encrypted both in transit and at rest

• Users have full access to their own data and can request deletion

• Organizational reports focus on aggregate metrics rather than individual behaviors

• We never sell user data to third parties

Can organizations access individual user activity data?

Organizations receive aggregated data on adoption, engagement, and impact. Individual-level data is only available in anonymized form unless explicitly authorized by users through opt-in features for recognition programs.

Pricing & ROI

What is the pricing model for Play For Earth?

Play For Earth offers flexible pricing models tailored to different organizational needs:

Size-Based Model for Universities:

• Small universities (<10,000 students): €500-800/month

• Medium universities (10,000-30,000): €800-1,500/month

• Large universities (>30,000): €1,500-3,000/month

Value-Based Model:

• Base fee plus percentage of documented resource savings

• Ideal for organizations focused on ROI and measurable impact

What ROI can organizations expect from implementing Play For Earth?

Organizations typically experience:

• Direct cost savings through reduced utility bills (energy, water, waste)

• Enhanced brand reputation and stakeholder satisfaction

• Improved ESG ratings and reporting capabilities

• Reduced compliance costs related to environmental regulations

Are there any additional costs beyond the subscription fee?

The subscription fee covers the platform, regular updates, standard reporting, and basic technical support

What challenges do organizations typically face when implementing Play For Earth?

Common challenges include:

• Initial user adoption requiring strong internal communications

• Maintaining engagement beyond the novelty period

• Aligning rewards that are both desirable and sustainable

• Connecting digital actions to real-world behavior change

Our implementation team works closely with organizations to address these challenges through proven strategies developed across multiple successful deployments.

Getting Started

How can our organization explore implementing Play For Earth?

The process is simple:

1. Schedule a demonstration with our team

2. Receive a customized proposal based on your organization's size and needs

3. Participate in a discovery workshop to identify key sustainability priorities

4. Review implementation timeline and prepare for launch

5. Roll out to your community with our launch support

Is it possible to pilot Play For Earth before full implementation?

Yes, we offer pilot programs for qualified organizations:

• Typically 2-3 month duration

• Limited user group (department, building, or team)

• Full access to platform features

• Comprehensive impact assessment

• Seamless transition to full implementation if satisfied

What support does Play For Earth provide during and after implementation?

Our support includes:

• Dedicated implementation manager during setup

• Training for administrative users

• Launch campaign templates and best practices

• Regular performance reviews and optimization recommendations

• Ongoing technical support and platform updates

• Quarterly impact reports and improvement recommendations

For additional questions or to schedule a demonstration, please contact our team at play.for.earth.info@gmail.com