Play for Earth turns routine FMCG distributor visits into verified EPR compliance records, Scope 3 data, and packaging recovery proof — using reps you already have, routes you already run. You also get real-time coverage data across your entire distributor network.
Every sales rep visit generates a verified compliance event. You see which retailers are active, which zones are underperforming, and where behavior is becoming habit.
The Green Transformation Index tells you whether circular behavior is genuinely embedded — or just happening under pressure.
We measure frequency (how often) · spread (how many outlets) · persistence (what happens when incentives are removed). The GTI satisfies EPR auditors, Scope 3 frameworks, and DFI impact requirements — simultaneously.
No new infrastructure. No new staff. Play for Earth layers onto your existing field operation and makes every visit count.
Rep arrives at the outlet. Location confirmed automatically. No manual entry, no ghost visits.
Rep photographs the collection point. Basket in place, fill level, poster visible. Thirty seconds. Timestamped and geo-tagged.
Action verified instantly. Rep earns points. Streaks multiply them. Hit a milestone, the Lucky Spin triggers.
Recovery rate, territory coverage, GTI score, and Scope 3 data — updated in real time. EPR export in one click.
Challenge missions, leaderboards, and streak mechanics turn one-off visits into a verified monthly routine.
Recognized by the Economic Research Institute for ASEAN and East Asia for behavioral innovation in sustainability.
Selected among top circular economy innovators across South Asia, Pacific, Middle East and North Africa.
Selected for the Middlesex University Dubai accelerator programme supporting circular economy ventures.
Selected into the 2026 cohort supporting Africa’s most impactful early-stage ventures.
Proof-of-concept market. Field operations active. EPR framework actively developing.
ActiveHQ market. Active pipeline with FMCG partners. KEPRO relationship as data partner.
ActiveEAC regulatory alignment and shared bottlers make this the natural next step from Kenya.
PipelineEPR regulatory signals actively monitored as market entry triggers.
PipelineWhether your network has 50 reps or 5,000, pricing stays predictable. One flat fee covers the entire territory — all reps, all outlets, all reporting.
One defined zone. Up to 300 enrolled retail points. Full verification from day one. Setup included.
Complete territory coverage. Unlimited retail points, full distributor network, full compliance package.
Full territory coverage plus category benchmark intelligence. Know where you stand, month by month.
Recovery is where we start.
Avoidance is where we’re going.
EPR regulations now cover 127 countries. Most have no verified field data layer. Play for Earth is building the infrastructure standard — starting where distribution density is highest and compliance infrastructure is lowest.
90-day pilot. One territory. The first verified circular dataset your brand has ever had.