From visits already happening

Shelf availability and collection data.
Every rep visit.

Do you know which outlets were actually covered today?

After distribution, companies go blind. Play for Earth closes that gap. Every rep visit confirms shelf execution, retailer activity, and collection-point activity in under 30 seconds.

No new headcount. No new infrastructure.

Start a Pilot See how it works →
0
new headcount
existing reps & routes
2
datasets per visit
shelf + collection
30s
per outlet
photo + GPS verified
Sales rep in a small shop capturing shelf data on her phone
Verified visit · Nairobi, Kenya Shelf data + collection point confirmed · 24 sec
Selected & recognized by
L’Oréal Big Bang SAPMENA Top Innovator 2025
ERIA HITS4KIDS Finalist 2025
MDX Nature-Positive Accelerator 2026
The problem

After distribution,
companies go blind.

One retail network. Two critical data gaps. The same rep visit closes both.

📊 Commercial gap

Are outlets actually being covered consistently?

Are priority products visible and available on shelf?

⚠ Lost sales risk
🍃 Compliance gap

Are consumers returning used packaging?

Can it be verified for reporting?

⚠ Compliance risk
The solution

One visit. Both gaps closed.

Input What the rep does Geo + time verified · <30 sec
1
Shelf photo
Live camera, forced capture, geo-tagged
→
2
SKU check
Present, out-of-stock, or not stocked
→
3
Collection toggle
Drop-off basket in place and active?
↓
Output What you get Two verified datasets, one visit
📊 Commercial visibility
  • Verify outlet coverage across your territory
  • Verify if priority SKUs are available on shelf
  • Identify coverage gaps before sell-out drops
🍃 Collection visibility
  • Activate a drop-off point at every retailer
  • Verify collection basket presence and activity
  • Generate reporting evidence from the same route

We don't create new behavior. We structure and verify what already happens.

How It Works

30 seconds per visit.
Two datasets out.

No new infrastructure. No new staff. Play for Earth layers onto your existing field operation and makes every visit count.

📍
01

The Visit

An existing sales rep arrives at a small shop or kiosk. Same routine, same route. GPS confirms presence automatically.

📷
02

The Capture

1 live shelf photo. Priority SKU check: present, out-of-stock, or not stocked. 1 collection-point toggle. Under 30 seconds total.

⚡
03

The Output

Territory dashboard refreshed instantly. Verified commercial and collection data, every shop, every visit.

The rep does exactly the same job.

What You Buy

Your territory. Live.

Every rep visit becomes a verified data point. See which outlets are active, which zones are underperforming, and where shelf availability is breaking down, updated in real time.

playforearth.org / platform
Live

Interactive demo. Click the tabs to explore territory data, zone map, performance leaderboards, and live field feed.

Open full platform →
Why they trust us

Recognized across
beauty, beverages, and dairy.

🥇

L’Oréal Big Bang 2025, SAPMENA Top Innovator

Named among 9 Top Innovators across South Asia Pacific, Middle East and North Africa.

🏆

ERIA HITS4KIDS, Startup Pitching Finalist

Selected among finalists from ASEAN Member States and India by the Economic Research Institute for ASEAN and East Asia.

🚀

MDX Nature-Positive Accelerator Training Programme 2026

Selected for the Middlesex University Dubai accelerator programme supporting circular economy ventures.

Pricing

Priced by territory.
Not by headcount.

One flat fee covers the entire territory, all reps, all outlets, all reporting. Pilot for proof. Subscribe for rollout. Upgrade for intelligence.

Entry
Territory Pilot
$15Kflat · 90 days

One defined zone. Up to 300 retail outlets. Full verification and commercial + collection data from day one.

  • Up to 300 retail points enrolled
  • Full rep activation & onboarding
  • Geo-validation + photo verification
  • Territory dashboard access
  • Setup fee included
All-in. Excl. taxes.Setup fee waived on conversion to annual plan.
Most Popular
Standard
Full Territory
$3.5K/ mo · billed annually ($42K/yr)

Complete territory coverage. Unlimited retail points, full distributor network, full commercial and compliance package.

  • Unlimited retail points in territory
  • Full distributor network activation
  • Collection-point recovery activation
  • Monthly compliance report
  • Scope 3 data export
One-time territory setup: $20KWaived when converting from Territory Pilot.
Intelligence
Territory + Data
$4.5K/ mo · billed annually ($54K/yr)

Full territory coverage plus category benchmark intelligence. Know where you stand against the market, month by month.

  • Everything in Full Territory
  • Anonymised category benchmark index
  • Monthly category benchmark report
  • Avoidance opportunity analysis
  • Quarterly territory performance review
One-time territory setup: $20KWaived when converting from Territory Pilot.
North Star

"We don't create new behavior.
We structure and verify what already happens."

EPR regulations are expanding across 100+ jurisdictions. Most have no verified field data layer. Play for Earth is building the infrastructure standard, starting where distribution density is highest and compliance infrastructure is lowest.

⭐   Less waste in the world. Verified at field level.
Work With Us

Your field teams are already there.
The data just isn’t captured yet.

90-day pilot. One territory. The first verified commercial and collection dataset your brand has ever had from the retail level.

Step 01
45-min scoping call
Territory revenue, outlet count, channel mix, and KPI stress-test against the ROI model.
Step 02
Zone and KPI selection
One defined zone. Shared success criteria. Rep onboarding plan built with your commercial lead.
Step 03
Field activation
App deployed on existing reps. Live dashboard from day one. 90 days to verified commercial and collection outputs.
Request a Pilot Connect on LinkedIn