Photo and GPS proof of every retail visit. Which outlets got served, which reps delivered, which zones went dark. Your SFA tool can't verify that. And your EPR audit data comes out of the same visit, at no extra cost.
Play for Earth was named among the Top Innovators in L’Oréal’s 2025 Big Bang Beauty Tech Innovation Program, one of the most competitive open innovation competitions in the SAPMENA region.
Also selected: ERIA HITS4KIDS Finalist · MDX Dubai Nature Positive Accelerator · African Impact Challenge Cohort 6 · 2026
Every rep visit your network already makes generates both commercial intelligence and verified compliance data, simultaneously, with no added workload.
See which zones underperform before your competitor does. Know which reps drive results and which routes waste budget. Make allocation decisions on verified field data, not end-of-month guesses.
Verified field evidence, audit-ready program data, and sustainability reporting, generated from the same visit, at no extra cost.
One visit. Two ROI streams: commercial execution and EPR compliance. No extra headcount, no trade-off.
| Without Play for Earth | With Play for Earth | |
|---|---|---|
| Commercial execution | ||
| Call data quality | Self-reported, unverified | GPS check-in + photo proof |
| Coverage visibility | Monthly distributor summary | Live zone dashboard |
| Territory gaps | Invisible until sell-out drops | Flagged in real time |
| Budget allocation | Based on historical routes | Based on verified field data |
| EPR & Scope 3 compliance | ||
| EPR fee exposure | Full declared tonnage, no evidence | Program execution evidence for filings |
| Audit readiness | Manual estimates, audit risk | Photo-verified, geo-tagged |
| Scope 3 data | Estimated or absent | Verified per territory |
| Recovery infra | New headcount required | Zero. Runs on your reps |
Figures are illustrative. We stress-test against your actual territory revenue, outlet count, and channel mix on the scoping call.
Every sales rep visit generates a verified compliance event. You see which retailers are active, which zones are underperforming, and where behavior is becoming habit.
No new infrastructure. No new staff. Play for Earth layers onto your existing field operation and makes every visit count.
Rep arrives at the outlet. Location confirmed automatically. No manual entry, no ghost visits.
Rep photographs the collection point. Basket in place, fill level, poster visible. Thirty seconds. Timestamped and geo-tagged.
Action verified instantly. Rep earns points. Streaks multiply them. Hit a milestone, the Lucky Spin triggers.
Program execution rate, territory coverage, GTI score, and Scope 3 data, updated in real time. EPR export in one click.
Challenge missions, leaderboards, and streak mechanics turn one-off visits into a verified monthly routine.
The Green Transformation Index tells you whether circular behavior is genuinely embedded, or just happening under pressure.
We measure frequency (how often) · spread (how many outlets) · persistence (what happens when incentives are removed). The GTI satisfies EPR auditors, Scope 3 frameworks, and DFI impact requirements, simultaneously.
Named among 9 Top Innovators from South Asia Pacific, Middle East and North Africa in L’Oréal’s flagship Beauty Tech innovation program.
Selected among 11 finalists from ASEAN Member States and India by the Economic Research Institute for ASEAN and East Asia.
Selected for the Middlesex University Dubai accelerator programme supporting circular economy ventures.
Selected into the 2026 cohort supporting Africa’s most impactful early-stage ventures.
Proof-of-concept market. Field operations active. EPR framework actively developing.
ActiveHQ market. Active pipeline with FMCG partners. KEPRO relationship as data partner.
ActiveEAC regulatory alignment and shared bottlers make this the natural next step from Kenya.
PipelineEPR regulatory signals actively monitored as market entry triggers.
PipelineWhether your network has 50 reps or 5,000, pricing stays predictable. One flat fee covers the entire territory, all reps, all outlets, all reporting. Territory Pilot lands below the fully loaded cost of one field supervisor for 90 days.
One defined zone. Up to 300 enrolled retail points. Full verification from day one. Setup included.
Complete territory coverage. Unlimited retail points, full distributor network, full compliance package.
Full territory coverage plus category benchmark intelligence. Know where you stand, month by month.
Recovery is where we start.
Avoidance is where we’re going.
EPR regulations are expanding across 100+ jurisdictions. Most have no verified field data layer. Play for Earth is building the infrastructure standard, starting where distribution density is highest and compliance infrastructure is lowest.
90-day pilot. One territory. The first verified field execution dataset your brand has ever had.
